Courses tagged with "Nutrition" (344)
Scott McLean, formerly the Shadle-Edgecombe Endowed Faculty Chair at Arizona Western College, introduces the textbook used throughout this course by noting that “[E]ffective communication takes preparation, practice, and persistence. There are many ways to learn communication skills; the school of experience, or ‘hard knocks,’ is one of them. But in the business environment, a ‘knock’ (or lesson learned) may come at the expense of your credibility through a blown presentation to a client.” Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the business’s place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. McLean’s textbook provides theories and practical information that represent the heart of this course, while additional resources a…
Whether you know it or not, you are actively contributing to a comprehensive media environment forged on both regional and global levels even when you are privately using social media websites! The media we use today has come a long way, but the basic pattern of development remains consistent. This course introduces various academic theories, cases, and models to make sense of local and global media development. How does a locally operated newspaper trigger development of the national mass media market? How does a global conglomerate media company set agendas for international news distribution? Consider how the following historical events may be connected: In 1833, The Sun, a New York-based newspaper, became available to the general public for the first time. This marked the beginning of the mass production of information and created a market sector that could be influenced by average people. In 1995, conglomerate media company, News Corporation, headquartered in New York City, acquired the H…
Marketing is an understanding of how to communicate with the consumer. It includes four activities: Creating products and services that serve consumers; Communicating a clear value proposition; Delivering products and services in a way that optimizes value; Exchanging, or trading, value for those offerings. Many people incorrectly believe that marketing and advertising are the same thing. In reality, advertising is but one of the many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom the products should be made available. In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the customer. You will begin to intuitively ask: what does the customer need? What does the customer…
Effective public relations skills are essential to so much of the success in private and public spheres. Public relations efforts address how we wish to present ourselves to others and how to deal with the perceptions of who others believe we are. Public relations tactics are useful for large international corporate projects, or something as personal as networking for your own career advancement. If you are taking this course as part of a communications major, you may well find most every other course in the program is based on addressing how we relate to others. The field of public relations takes the theories of human interaction and applies these theories for real-life results. This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects. There are many tools useful to effective public relations. As we review the components of a public relat…
This class covers the analysis, design, implementation and testing of various forms of digital communication based on group collaboration. Students are encouraged to think about the Web and other new digital interactive media not just in terms of technology but also broader issues such as language (verbal and visual), design, information architecture, communication and community. Students work in small groups on a semester-long project of their choice.
This course has two parallel aims:
- To improve student writing about technical subject matters, including forms of writing commonly employed in technical organizations, and
- Critically to examine the nature of technologically-assisted communication, focusing somewhat on professional communication among scientists and engineers. We will often combine these two goals, by practicing critical investigation of communications technologies in written formats (and other media) that employ communications technologies.
